Team

 

 
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Each member of our team is chosen equally for their marketing field specialties as well as their passion for purpose-driven brands. Together, we make sure you’re investing in digital marketing with integrity and confidence. Meet the team behind the screen:

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Andrea Detterick

Founder

Andrea Detterick is the Founder of DG Digital. With over 20 years of experience managing digital marketing efforts within companies like Ritz-Carlton, Marriott Worldwide, and Related Companies, Andrea is passionate about amplifying brand messaging through cohesive digital customer experiences. Her in-depth marketing background has led her to develop top-notch teams and uncover opportunities that deliver an integrated multi-channel customer experience, all while impacting the bottom line.

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Alexandra Kassel

Director of Digital and Client Services

As our Director of Digital and Client Services, Alexandra Kassel works closely with new and existing clients to uncover what makes their brand exceptional, then leads tactical initiatives to mine those opportunities and produce results. Leveraging nearly 10 years in public relations and digital marketing for both B2C and B2B brands, Alexandra understands the inherent impact a consumer’s digital experience has in driving on and offline results—and in creating an authentic brand identity.

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Alysia Ward

SR. Digital Marketing Manager

Alysia Ward is a Senior Digital Marketing Manager at DG, where she spearheads our email marketing and web strategy. She thrives in the development and testing of new marketing campaigns, deepening customer engagement, and delivering profitable growth across digital platforms. Before joining DG, Alysia worked as an in-house marketing lead for several consumer product brands.

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Courtney Shaw

Digital Marketing Manager

Courtney is a Digital Marketing Manager at DG Digital, hailing from an in-depth background of managing paid social and paid media programs across automotive, technology, travel, retail, and B2B verticals. She is passionate about finding social media’s sweet spot in contributing to all digital campaigns, and makes sure DG is always in-the-know on constantly changing social media opportunities.

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Adelle Calahan

Digital Marketing Coordinator

Adelle is a Digital Marketing Coordinator at DG Digital. With an in-depth background of content strategy and creation, she thrives in a fast-paced environment that requires creative expertise. Adelle is passionate about SEO and monitoring campaign metrics for clients partnered with DG.