DG Digital partnered with WVR to elevate their brand perception in the markets, connect authentically to customers, and bridge the gap between national and local market efforts.
Wyndham Vacation Rentals North America is the industry leader in the vacation rentals management space. As their business continues its fast growth, DG has become their outsourced digital partner.
Wyndham Vacation Rentals had come to be known as another obsolete and generic corporate hotel giant — a limited perception for the brand to build a meaningful interaction among customers. WVR needed to inspire a refresh of the brand and DG helped craft that narrative..
The Revised Strategy
Together, DG repositioned Wyndham Vacation Rentals as a connected, unique and personable brand. Informed by insights uncovered from in-depth, customer-centric qualitative and quantitive research, DG was able to uncover opportunities that amplified the strengths of the WVR brand while connecting the customer on an emotional level with the creation of “Our Home is Your Home.”
The Our Home is Your Home campaign brought meaningful and insightful experiences to customers though digital mediums and community engagement. The holistic approach to incorporate brand positioning with media messaging helped improve engagement across the customer journey seen through engaged site traffic and positive social sentiment. DG helped reframe customer brand perception by addressing gaps and identifying areas of opportunity.
We believe that stories matter, and there was an opportunity to help elevate the Wyndham Vacation Rental brand. Our Home is Your Home was a bold, immersive brand experience that seamlessly integrated online and offline environments. From a holistic digital brand campaign and applications to offline and online communities, customers were brought to the forefront of the process. By combining rich, immersive content and imagery with meaningful messaging, the solution drove sales while strengthening the brand's leading position in the hospitality industry. We delivered something that would leave an impression.
Color Palette and Font
Community Outreach Strategy
Video and Image Content
Local Partnership Plan
UGC Sweepstakes Execution
Social Content Creation
Unique Selling Proposition
Refreshed Brand Narrative
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