DG implemented an integrated, multi-channel campaign across the entire customer experience to drive revenue.
Wyndham Vacation Rentals is the largest professionally managed vacation rental business in North America. As their business continues its fast growth, DG has become their outsourced digital partner.
Help WVR, which is comprised of 10K units in 10+ states that historically manage their own marketing by location, improve brand consistency, digital channel effectiveness, and overall profitability.
The Revised Strategy
DG worked with WVR to create and execute a holistic campaign with messaging that brought to life the power of the brand while highlighting the local markets. We developed a primary message for all channel communications to attract and nurture new leads and build relationships and rebooking with past guests. The campaign included remarketing, social and paid search efforts, as well as pace reactive local-level programs, to both bring in new leads and assist in conversion.
November 20-27 2018
Increase in Revenue
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